Building a Valuable Business: 8 Strategies to Maximize Company Value
| Dates: | April 7, 2026 |
|---|---|
| Meets: | Tu from 8:30 AM to 12:30 PM |
| Location: | efactory Forvis Mazars |
| Cost: | $149.00 |
Sorry, this course is full.
If you answered yes to these questions, you may be limiting your business's potential value and your own ability to work on strategic growth rather than daily operations. This half-day program explores eight proven strategies for dramatically increasing the value of your company-whether you're planning to sell in the near future, preparing for succession, or simply want to build a more valuable, sustainable business that doesn't require your constant presence.
Business owners of small to medium-sized companies will learn practical approaches to structure their operations for maximum value, create differentiation in their market, increase cash flow, and reduce their personal involvement in day-to-day operations. These strategies are essential whether you're planning an exit, seeking to attract investors, or simply building a business that generates more wealth and requires less of your time.
Key Strategies:
- Maximize Business Value - Understand what drives company valuation and implement structural changes that increase the worth of your business in the eyes of buyers, investors, and stakeholders
- Create Strategic Differentiation - Develop clear competitive advantages that set your company apart from competitors and make your business more attractive and valuable
- Build Scalable Systems - Structure operations, processes, and teams so the business can grow and function effectively without your constant involvement
- Prepare for Succession or Exit - Develop a comprehensive plan for business transition, whether through sale, succession to family members or key employees, or other exit strategies
- Optimize Cash Flow - Implement strategies to improve cash generation and management, creating a more financially healthy and attractive business
- Reduce Owner Dependency - Systematically decrease the business's reliance on your personal expertise, relationships, and daily decision-making
- Position for Growth - Identify and overcome the factors keeping your company stuck at its current size and develop strategies to break through growth barriers
- Enhance Market Position - Strengthen your company's brand, customer relationships, and market presence to drive both growth and valuation
Successful participants will:
Gain clarity on the true drivers of business value and understand how their company measures up against these key metrics
Learn specific strategies to increase cash flow and profitability, creating a more financially attractive business
Develop an action plan to reduce their personal involvement in daily operations, freeing time to focus on strategic growth initiatives
Identify ways to differentiate their business from competitors and create sustainable competitive advantages
Create a roadmap for succession planning or exit strategy, understanding their options and timeline for transition
Understand how to build systems and develop key employees to run the business without the owner's constant presence
Benefits of Attending:
Transform your business from one that demands your constant attention to one that creates value and runs smoothly without you. You will leave with practical strategies you can implement immediately to increase your company's worth, improve cash flow, and position your business for sustainable growth or a successful exit. Whether you're planning to sell next year or in ten years, these strategies will help you build a more valuable, resilient, and transferable business asset.
| Fee: | $149.00 |
|---|---|
| Hours: | 3.00 |
| CEUs: | 0.30 |
efactory Forvis Mazars
405 N Jefferson Ave, Springfield, MO 65806
Lance Coffman
Lance Coffman serves as Senior Program Manager for Strategic Initiatives with efactory and the Missouri SBDC at Missouri State University, where he develops and implements innovative programs designed to help organizations thrive. His current portfolio includes the Elevate program for sustaining growth in mid-size Missouri companies, an experiential learning initiative that connects local business owners with MSU students for semester-long applied projects, and LEGO® SERIOUS PLAY® based programs for leadership development, team building, and strategic planning. Additionally, he leads process improvement and innovation engagements with both businesses and academic units across the university. With over 20 years of experience in marketing and management, Lance brings a unique blend of academic rigor and entrepreneurial insight to his role. As a serial entrepreneur and former Online Marketing Director serving companies nationally, he understands the challenges facing growing businesses firsthand. He holds a PhD in Business Administration from Oklahoma State University, with research focused on employee attraction and customer experience, along with an MBA and Bachelor of Science in Marketing Management from Missouri State University. His expertise as a trained Executive/Transformational Coach and Dale Carnegie trained presenter has made him a sought-after speaker at national, state, and local events. In 2025, he was recognized as the Missouri SBDC State Star for his outstanding contributions to small business development. When he's not helping businesses grow or developing the next generation of business leaders, Lance enjoys life on his wife's family farm in rural Missouri with his wife and two boys. His passion for learning new things and gaining new experiences extends beyond the office, whether he's hiking, camping, kayaking, playing music, or tinkering with hobby electronics projects.

