Mastering Business Communication: Writing with Clarity & Impact
| Dates: | April 21, 2026 |
|---|---|
| Meets: | Tu from 9:00 AM to 4:00 PM |
| Location: | efactory Forvis Mazars |
| Cost: | $279.00 |
There are still openings remaining at this time.
Modern workplaces demand strong communication skills at every level. Whether you're on the front lines or in executive leadership, you need to master various digital tools, bridge generational gaps, and share information with speed and precision. Clear communication prevents expensive errors and establishes trust. This program equips participants with the skills to communicate powerfully and persuasively across all channels, from emails to texts, Slack messages, and AI-assisted writing.
You'll learn practical strategies for writing with clarity, grabbing attention through
compelling language, and mastering written communication etiquette. The program
also addresses one of today's most pressing communication challenges: how to
leverage generative AI tools professionally and ethically while maintaining your
unique voice and credibility.
Key Competencies:
You'll learn practical strategies for writing with clarity, grabbing attention through
compelling language, and mastering written communication etiquette. The program
also addresses one of today's most pressing communication challenges: how to
leverage generative AI tools professionally and ethically while maintaining your
unique voice and credibility.
Key Competencies:
- Write with Clarity Across Multiple Platforms - Master the art of clear, concise communication
- Capture and Hold Attention - Learn techniques for crafting compelling opening lines, using powerful language, and structuring your message to engage busy readers and listeners
- Leverage AI Tools Professionally - Understand how to use generative AI effectively and ethically while maintaining your authentic voice, credibility, and professional standards
- Communicate Powerfully and Persuasively - Develop skills to influence, motivate, and inspire action
- Master Digital Communication Etiquette - Navigate the unwritten rules of professional communication across email, text, chat platforms, video calls, and other digital channels
- Bridge Generational Communication Gaps - Adapt your communication style to connect effectively with colleagues across different age groups and communication preferences
- Prevent Miscommunication and Errors - Implement strategies to ensure your message is understood correctly the first time, reducing costly mistakes and rework
- Build Trust and Credibility - Establish yourself as a clear, reliable communicator who others can depend on for accurate, timely information
- Gain confidence in their ability to communicate clearly and effectively across all business platforms and situations
- Learn specific techniques for writing emails, messages, and documents that are read, understood, and acted upon
- Understand how to leverage AI writing tools as professional aids while maintaining their unique voice and avoiding common pitfalls
- Develop strategies for capturing attention quickly and delivering messages that resonate with diverse audiences
- Master the nuances of digital communication etiquette to avoid common mistakes and maintain professionalism
- Create action plans for improving their communication effectiveness and building greater trust and credibility with colleagues and stakeholders
| Fee: | $279.00 |
|---|---|
| Hours: | 6.00 |
| CEUs: | 0.60 |
Fee Breakdown
| Category | Description | Amount |
|---|---|---|
| Course Fee (Basic) | Regular Full Course Reg | $ 279.00 |
| Optional Fee | SBDC20 | $ -56.00 |
| Optional Fee | SBDC15 | $ -42.00 |
| Optional Fee | SBDC10 | $ -28.00 |
| Optional Fee | EFAM50 | $ -140.00 |
efactory Forvis Mazars
405 N Jefferson Ave, Springfield, MO 65806Lance Coffman
Lance Coffman serves as Senior Program Manager for Strategic Initiatives with efactory and the Missouri SBDC at Missouri State University, where he develops and implements innovative programs designed to help organizations thrive. His current portfolio includes the Elevate program for sustaining growth in mid-size Missouri companies, an experiential learning initiative that connects local business owners with MSU students for semester-long applied projects, and LEGO® SERIOUS PLAY® based programs for leadership development, team building, and strategic planning. Additionally, he leads process improvement and innovation engagements with both businesses and academic units across the university. With over 20 years of experience in marketing and management, Lance brings a unique blend of academic rigor and entrepreneurial insight to his role. As a serial entrepreneur and former Online Marketing Director serving companies nationally, he understands the challenges facing growing businesses firsthand. He holds a PhD in Business Administration from Oklahoma State University, with research focused on employee attraction and customer experience, along with an MBA and Bachelor of Science in Marketing Management from Missouri State University. His expertise as a trained Executive/Transformational Coach and Dale Carnegie trained presenter has made him a sought-after speaker at national, state, and local events. In 2025, he was recognized as the Missouri SBDC State Star for his outstanding contributions to small business development. When he's not helping businesses grow or developing the next generation of business leaders, Lance enjoys life on his wife's family farm in rural Missouri with his wife and two boys. His passion for learning new things and gaining new experiences extends beyond the office, whether he's hiking, camping, kayaking, playing music, or tinkering with hobby electronics projects.
